Consumption values and relationships: segmenting the market for frequency programs

Autor:	Long, Mary M., Schiffman, Leon G.
Zdroj:	Journal of Consumer Marketing, 2000, Vol. 17, Issue 3, pp. 214-232.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363760010329201 Zobrazit plný text záznamu