Theory and measurement of consumer innovativeness : A transnational evaluation

Autor:	Goldsmith, Ronald E., d’Hauteville, François, Flynn, Leisa R.
Zdroj:	European Journal of Marketing, 1998, Vol. 32, Issue 3/4, pp. 340-353.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090569810204634 Zobrazit plný text záznamu