Consensus and collaboration: norm‐regulated behaviour in industrial marketing relationships

Autor:	Spekman, Robert E., Salmond, Deborah J., Lambe, C. Jay
Zdroj:	European Journal of Marketing, 1997, Vol. 31, Issue 11/12, pp. 832-856.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090569710190569 Zobrazit plný text záznamu