The Role Matrix: A Diagnostic Test of Marketing Health
| Autor: | Spillard, Peter, Moriarty, Matthew, Woodthorpe, John |
|---|---|
| Zdroj: | European Journal of Marketing, 1994, Vol. 28, Issue 7, pp. 55-76. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Spillard, Peter, Moriarty, Matthew, Woodthorpe, John |
|---|---|
| Zdroj: | European Journal of Marketing, 1994, Vol. 28, Issue 7, pp. 55-76. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|