Segregation vs aggregation in the loyalty program: the role of perceived uncertainty

Autor:	Youjae Yi, Hoseong Jeon, Beomjoon Choi
Zdroj:	European Journal of Marketing, 2013, Vol. 47, Issue 8, pp. 1238-1255.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090561311324309 Zobrazit plný text záznamu