The moderating effects of need for cognition on drivers of customer loyalty

Autor:	Håvard Hansen, Bendik M. Samuelsen, James E. Sallis
Zdroj:	European Journal of Marketing, 2013, Vol. 47, Issue 8, pp. 1157-1176.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090561311324264 Zobrazit plný text záznamu