Extending the prevalent consumer loyalty modelling: the role of habit strength

Autor:	Ottar Olsen, Svein, Alina Tudoran, Ana, Brunsø, Karen, Verbeke, Wim
Zdroj:	European Journal of Marketing, 2013, Vol. 47, Issue 1/2, pp. 303-323.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090561311285565 Zobrazit plný text záznamu