Uncovering the real effect of switching costs on the satisfaction‐loyalty association : The critical role of involvement and relationship benefits

Autor:	Dagger, Tracey S., David, Meredith E.
Zdroj:	European Journal of Marketing, 2012, Vol. 46, Issue 3/4, pp. 447-468.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090561211202558 Zobrazit plný text záznamu