Creating customer loyalty through service customization

Autor:	Coelho, Pedro S., Henseler, Jörg
Zdroj:	European Journal of Marketing, 2012, Vol. 46, Issue 3/4, pp. 331-356.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090561211202503 Zobrazit plný text záznamu