The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility : An internal organisational perspective

Autor: Powell, Shaun M.
Přispěvatelé: Balmer, John M.T., Powell, Shaun M.
Zdroj: European Journal of Marketing, 2011, Vol. 45, Issue 9/10, pp. 1365-1379.
Databáze: Emerald Insight