The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility : An internal organisational perspective
Autor: | Powell, Shaun M. |
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Přispěvatelé: | Balmer, John M.T., Powell, Shaun M. |
Zdroj: | European Journal of Marketing, 2011, Vol. 45, Issue 9/10, pp. 1365-1379. |
Databáze: | Emerald Insight |
Externí odkaz: |