Consumer animosity, economic hardship, and normative influence : How do they affect consumers' purchase intention?

Autor:	Huang, Yu‐An, Phau, Ian, Lin, Chad
Zdroj:	European Journal of Marketing, 2010, Vol. 44, Issue 7/8, pp. 909-937.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090561011047463 Zobrazit plný text záznamu