A conceptual model for public relations in museums

Autor:	Gürel, Eda, Kavak, Bahtışen
Zdroj:	European Journal of Marketing, 2010, Vol. 44, Issue 1/2, pp. 42-65.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090561011008600 Zobrazit plný text záznamu