Consumer perceptions of brand architecture in financial services
| Autor: | Devlin, James F., McKechnie, Sally |
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| Přispěvatelé: | de Chernatony, Leslie, Christodoulides, George, Roper, Stuart, Abimbola, Temi |
| Zdroj: | European Journal of Marketing, 2008, Vol. 42, Issue 5/6, pp. 654-666. |
| Databáze: | Emerald Insight |
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