Making sense of market segmentation: a fashion retailing case

Autor:	Quinn, Lee, Hines, Tony, Bennison, David
Zdroj:	European Journal of Marketing, 2007, Vol. 41, Issue 5/6, pp. 439-465.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090560710737552 Zobrazit plný text záznamu