Positioning of retail stores in Central and Eastern European accession states : Standardization versus adaptation
| Autor: | White, Darin W., Absher, Keith |
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| Přispěvatelé: | Paliwoda, Stanley, Marinova, Svetla |
| Zdroj: | European Journal of Marketing, 2007, Vol. 41, Issue 3/4, pp. 292-306. |
| Databáze: | Emerald Insight |
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