Deriving and exploring behavior segments within a retail loyalty card program

Autor:	Allaway, Arthur W., Gooner, Richard M., Berkowitz, David, Davis, Lenita
Zdroj:	European Journal of Marketing, 2006, Vol. 40, Issue 11/12, pp. 1317-1339.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090560610702830 Zobrazit plný text záznamu