Mapping consumer power: an integrative framework for marketing and consumer research
| Autor: | Denegri‐Knott, Janice, Zwick, Detlev, Schroeder, Jonathan E. |
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| Přispěvatelé: | Tiu Wright, Len |
| Zdroj: | European Journal of Marketing, 2006, Vol. 40, Issue 9/10, pp. 950-971. |
| Databáze: | Emerald Insight |
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