Market orientation of value chains : A conceptual framework based on four case studies from the food industry

Autor:	Grunert, Klaus G., Fruensgaard Jeppesen, Lisbeth, Risom Jespersen, Kristina, Sonne, Anne‐Mette, Hansen, Kåre, Trondsen, Torbjørn, Young, James A.
Zdroj:	European Journal of Marketing, 2005, Vol. 39, Issue 5/6, pp. 428-455.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090560510590656 Zobrazit plný text záznamu