How “ready” are customers for mass customisation? An exploratory investigation
| Autor: | Bardakci, Ahmet, Whitelock, Jeryl |
|---|---|
| Zdroj: | European Journal of Marketing, 2004, Vol. 38, Issue 11/12, pp. 1396-1416. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Bardakci, Ahmet, Whitelock, Jeryl |
|---|---|
| Zdroj: | European Journal of Marketing, 2004, Vol. 38, Issue 11/12, pp. 1396-1416. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|