Category management: a new approach for fashion marketing?

Autor:	Dewsnap, Belinda, Hart, Cathy
Zdroj:	European Journal of Marketing, 2004, Vol. 38, Issue 7, pp. 809-834.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090560410539267 Zobrazit plný text záznamu