Options of strategic decision making in services : Tech, touch and customisation in financial services
| Autor: | Järvinen, Raija, Lehtinen, Uolevi, Vuorinen, Ismo |
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| Zdroj: | European Journal of Marketing, 2003, Vol. 37, Issue 5/6, pp. 774-795. |
| Databáze: | Emerald Insight |
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