Strategic reactions of national brand manufacturers towards private labels : An empirical study in The Netherlands

Autor:	Verhoef, Peter C., Nijssen, Edwin J., Sloot, Laurens M.
Zdroj:	European Journal of Marketing, 2002, Vol. 36, Issue 11/12, pp. 1309-1326.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090560210445191 Zobrazit plný text záznamu