Exploring key neo‐marketing directions through the use of an academic “think tank” : A methodological framework

Autor:	Moutinho, Luiz, Davies, Fiona, Hutcheson, Graeme
Zdroj:	European Journal of Marketing, 2002, Vol. 36, Issue 4, pp. 417-432.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090560210417246 Zobrazit plný text záznamu