Relationship unrest ‐ A strategic perspective for business‐to‐business marketers

Autor:	Good, David J., Evans, Kenneth R.
Zdroj:	European Journal of Marketing, 2001, Vol. 35, Issue 5/6, pp. 549-565.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090560110388105 Zobrazit plný text záznamu