Merck & Co. Inc.: communication lessons from the withdrawal of Vioxx

Autor:	O'Rourke, James S., IV
Zdroj:	Journal of Business Strategy, 2006, Vol. 27, Issue 4, pp. 11-22.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02756660610677092 Zobrazit plný text záznamu