Brute force or stealthy inroads? The subtleties of effective price increases

Autor:	Docters, Robert G., Reopel, Michael R., Sun, Jeanne‐Mey, Tanny, Stephen M.
Zdroj:	Journal of Business Strategy, 2004, Vol. 25, Issue 3, pp. 50-54.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02756660410537008 Zobrazit plný text záznamu