Moving from product‐based to service‐based business strategies : Services categorisation schemes for the automotive industry

Autor:	Godlevskaja, Olga, van Iwaarden, Jos, van der Wiele, Ton
Zdroj:	International Journal of Quality & Reliability Management, 2011, Vol. 28, Issue 1, pp. 62-94.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02656711111097553 Zobrazit plný text záznamu