Understanding competitive advantage in retail financial services

Autor:	Devlin, Jim, Ennew, Christine T.
Zdroj:	International Journal of Bank Marketing, 1997, Vol. 15, Issue 3, pp. 73-82.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02652329710165984 Zobrazit plný text záznamu