Trust‐based segmentation : Preliminary evidence from technology‐enabled bank channels

Autor:	Dimitriadis, Sergios, Kouremenos, Athanasios, Kyrezis, Nikolaos
Zdroj:	International Journal of Bank Marketing, 2011, Vol. 29, Issue 1, pp. 5-31.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02652321111101356 Zobrazit plný text záznamu