An exploration of the comparability of semantic adjectives in three languages : A magnitude estimation approach

Autor:	Voss, Kevin E., Stem, Donald E., Johnson, Lester W., Arce, Constantino
Zdroj:	International Marketing Review, 1996, Vol. 13, Issue 5, pp. 44-58.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02651339610131388 Zobrazit plný text záznamu