An exploration of the comparability of semantic adjectives in three languages : A magnitude estimation approach
Autor: | Voss, Kevin E., Stem, Donald E., Johnson, Lester W., Arce, Constantino |
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Zdroj: | International Marketing Review, 1996, Vol. 13, Issue 5, pp. 44-58. |
Databáze: | Emerald Insight |
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