Print Advertising in the Pacific Basin : An Empirical Investigation

Autor:	Javalgi, Rajshekhar, Cutler, Bob D., Steven White, D.
Zdroj:	International Marketing Review, 1994, Vol. 11, Issue 6, pp. 48-64.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02651339410073006 Zobrazit plný text záznamu