Brand Globally but Advertise Locally?: An Empirical Investigation

Autor:	Sandler, Dennis M., Shani, David
Zdroj:	International Marketing Review, 1992, Vol. 9, Issue 4.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02651339210017091 Zobrazit plný text záznamu