Consumer responses to East‐West writing system differences : A literature review and proposed agenda

Autor:	Hernandez, Monica D., Minor, Michael S.
Zdroj:	International Marketing Review, 2010, Vol. 27, Issue 5, pp. 579-593.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02651331011076608 Zobrazit plný text záznamu