Product‐country images in the arts: a multi‐country study
| Autor: | d'Astous, Alain, Giraud Voss, Zannie, Colbert, François, Carù, Antonella, Caldwell, Marylouise, Courvoisier, François |
|---|---|
| Přispěvatelé: | Phau, Ian, Chao, Paul |
| Zdroj: | International Marketing Review, 2008, Vol. 25, Issue 4, pp. 379-403. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|