Performance and the service encounter: an exploration of narrative expectations and relationship management in the outdoor leisure market

Autor:	Varley, Peter, Crowther, Geoff
Zdroj:	Marketing Intelligence & Planning, 1998, Vol. 16, Issue 5, pp. 311-317.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634509810229928 Zobrazit plný text záznamu