Combining corporate and marketing strategy for global competitiveness

Autor:	Steven White, D., Griffith, David A.
Zdroj:	Marketing Intelligence & Planning, 1997, Vol. 15, Issue 4, pp. 173-178.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634509710185289 Zobrazit plný text záznamu