Predicting market responses with a neural network: : the case of fast moving consumer goods

Autor:	van Wezel, Michiel C., Baets, Walter R.J.
Zdroj:	Marketing Intelligence & Planning, 1995, Vol. 13, Issue 7, pp. 23-30.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634509510093797 Zobrazit plný text záznamu