The role of interaction quality and switching costs in premium banking services
Autor: | Laksamana, Patria, Wong, David, Kingshott, Russel P.J., Muchtar, Fatimah |
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Zdroj: | Marketing Intelligence & Planning, 2013, Vol. 31, Issue 3, pp. 229-249. |
Databáze: | Emerald Insight |
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