Validation of a META‐RELQUAL construct through a Nordic comparative study

Autor:	Svensson, Göran, Mysen, Tore, Rindell, Anne, Billström, Anders
Zdroj:	Marketing Intelligence & Planning, 2013, Vol. 31, Issue 1, pp. 72-87.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634501311292939 Zobrazit plný text záznamu