Measuring sales training effectiveness at the behavior and results levels using self‐ and supervisor evaluations

Autor:	Attia, Ashraf M., Honeycutt, Earl D., Jr
Zdroj:	Marketing Intelligence & Planning, 2012, Vol. 30, Issue 3, pp. 324-338.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634501211226294 Zobrazit plný text záznamu