Reaching and influencing consumers in the prescription medicine market

Autor:	Peters, Julia, Nel, Deon, Adam, Stewart
Zdroj:	Marketing Intelligence & Planning, 2009, Vol. 27, Issue 7, pp. 909-925.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500911000225 Zobrazit plný text záznamu