The relationship between marketing strategies and performance in an economic crisis

Autor:	Haluk Köksal, Mehmet, Özgül, Engin
Zdroj:	Marketing Intelligence & Planning, 2007, Vol. 25, Issue 4, pp. 326-342.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500710754574 Zobrazit plný text záznamu