What are the essential capabilities of marketers? : A comparative study of managers', academics' and students' perceptions

Autor:	Gray, Brendan J., Grundvåg Ottesen, Geir, Bell, Jim, Chapman, Cassandra, Whiten, Jemma
Zdroj:	Marketing Intelligence & Planning, 2007, Vol. 25, Issue 3, pp. 271-295.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500710747789 Zobrazit plný text záznamu