Can theoretical knowledge and application yield competitive advantage?

Autor:	Grønhaug, Kjell, Grundvåg Ottesen, Geir
Zdroj:	Marketing Intelligence & Planning, 2007, Vol. 25, Issue 3, pp. 232-240.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500710747752 Zobrazit plný text záznamu