Incorporating cannibalization models into demand forecasting

Autor:	Ragharan Srinivasan, Sundara, Ramakrishnan, Sreeram, Grasman, Scott E.
Zdroj:	Marketing Intelligence & Planning, 2005, Vol. 23, Issue 5, pp. 470-485.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500510612645 Zobrazit plný text záznamu