Disseminating academic research information to marketing practitioners : The receiver's perspective

Autor:	Gray, Brendan J., Grundvåg Ottesen, Geir, Matear, Sheelagh
Zdroj:	Marketing Intelligence & Planning, 2005, Vol. 23, Issue 2, pp. 124-135.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500510589895 Zobrazit plný text záznamu