The Aeneid and The Virginian: copywriting, origin myths and their consumption

Autor:	Walle, A.H.
Zdroj:	Management Decision, 1998, Vol. 36, Issue 7, pp. 425-432.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/00251749810226977 Zobrazit plný text záznamu