Determinants of continuous usage intention of branded apps in omni-channel retail environment: comparison between experience-oriented and transaction-oriented apps
Autor: | Jiang, Lixia, Yang, Shenglan, Tang, Qing, Zhang, Zhengjie |
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Zdroj: | In Data Science and Management September 2024 7(3):197-205 |
Databáze: | ScienceDirect |
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