Chapter 6 - The economics of brands and branding
| Autor: | Bronnenberg, Bart J., Dubé, Jean-Pierre, Moorthy, Sridhar |
|---|---|
| Zdroj: | In Handbook of the Economics of Marketing 2019 1:291-358 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Bronnenberg, Bart J., Dubé, Jean-Pierre, Moorthy, Sridhar |
|---|---|
| Zdroj: | In Handbook of the Economics of Marketing 2019 1:291-358 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|