The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions
| Autor: | Rungruangjit, Warinrampai a, Mongkol, Kulachet a, Piriyakul, Intaka a, Charoenpornpanichkul, Kitti b, ⁎ |
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| Zdroj: | In Computers in Human Behavior Reports December 2024 16 |
| Databáze: | ScienceDirect |
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